Picnic In Style

May 19, 2011 § Leave a comment

Recently I had an assignment where I had to creat a ad for a eco-friendly product or idea. With a partner, we decided to sell the idea of a picnic. We both figured out the concept and then I creative directed it and shot the photos. With some help from my amazingly talented special someone, this was the ad I created (creating the actual ad was a individual project). I thought I would share it with you all.

We chose this idea because honestly, what is more green and eco-friendly than a picnic? You are in nature instead of a concrete structure and, most likely, you are using reusable dishes rather than paper plates that can barely hold a sandwich let alone a whole meal. The main thing I think is important about picnicing is that you are in nature, and enjoying it. It seems to me that some of us (sadly, including me at times) have become anti- nature. The beautiful nature that once surrounded us have surrendered to mc-mansions, strip malls, and parking lots. The parks near me no longer are places of lazy afternoons and children playing. Instead they are meeting grounds to exchange drugs or a quickie. And as for the modern day picnic, and I leave out the few people who really do enjoy picnics and take both time and care in organzing them and preserving the loveliness of a picnic, most people view them as slopping together a few peanut butter and jelly sandwiches or better yet, driving through the local fast food joint. My point behind this ad was to take the vision that most people have when they think of picnics and replace it with a up-cycled version of the picnics of yester year. The picnics that make you think of the ones you see in those romantic foreign films that we all long to go on. Lets do it! It’s actually much simpler than you think. All you need is a picnic basket, either from storage or a thrift store, reusable dishes from around your house, a nice meal containing organic ingrediants, a beautiful outdoor setting, and a special someone.


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